November 07, 2014

Could Apple Watch Team Have Benefited from Pro-active Supply Chain Planning and Supply Chain Visibility?

Dipti Gupta

“Being proactive is not a mysterious quality that we have, or don’t have. It is a way of dealing with things that we can develop and strengthen.”


There was a recent news article about Apple delaying the release of their new Apple Watch from November 2014 to the Spring of 2015. The Chapter 11 bankruptcy filing of GT Advanced Technologies, a supplier to Apple of scratch-resistant sapphire goods, appears to have caught Apple by surprise potentially causing this delay. Obviously this push means a huge loss to Apple, especially since it was targeting its launch to coincide with  the holiday shopping season. Apart from the direct impact to Apple watch deliveries, this also means that Apple will now have to abort their plans to replace the gorilla glass with sapphire in their upcoming iPhones.

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